PPC, paid campaigns

Beans United plans and optimises paid campaigns to attract the right audience and guide them towards a relevant action: filling in a form, downloading a resource or requesting a consultation. These campaigns form part of the FullFunnel Growth™ strategy, alongside content, nurturing and conversion optimisation. www.beans-united.ro

The service may include:

• Strategy and objectives: we define the audience, the offer, the messaging and the desired campaign action.
• Channel and budget planning: we select the channels and allocate the budget based on the audience and objectives.
• Campaign set-up: we structure the campaigns, audiences, adverts and tracking elements.
• Advertising content: we prepare and test different versions of copy and creative assets.
• Landing pages and conversions: we check that the landing page, form and call to action support the campaign’s objective.
• Ongoing optimisation: we monitor performance and adjust audiences, messages, budgets and pages. On its website, Beans United mentions campaign optimisation through A/B testing, SEO and CRO. www.beans-united.ro
• Reporting: we analyse results against objectives, including lead quality and contribution to sales opportunities, where data is available.

Short description for presentation:
We plan, launch and optimise PPC campaigns to attract relevant audiences and generate measurable conversions, tracking the campaigns’ contribution to leads and the sales pipeline.

Social media

Beans United uses social media as part of its strategy to attract and educate the public, in conjunction with content marketing, campaigns and the lead generation process. www.beans-united.ro

The service may include:

• Content strategy: we define the role of social media channels in our relationship with the audience and our marketing objectives.
• Editorial plan: we plan content themes and formats based on the audience, campaigns and the stages of the buying process.
• Content creation: we develop copy and materials for posts that inform, educate or promote an offer.
• Content distribution: we publish and adapt materials for the relevant channels.
• Campaign support: we link posts to campaigns, resources, landing pages and offers to generate traffic and leads.
• Paid social media promotion: when included in the PPC plan, we use paid campaigns to expand content reach or attract leads.
• Analysis and optimisation: we track metrics such as reach, engagement, clicks and conversions, and use the results to adjust the content plan.