A growth programme through which we attract potential customers, guide them through the purchasing process and help them become loyal customers.

• Strategy and set-up: we analyse the business, the target market, the ideal customer profile, the customer journey and the sales process. We set out the objectives, channels and key performance indicators.
• Qualified lead generation: we create campaigns and materials that attract the right people for the company’s products or services, then direct them to forms, landing pages or discussions with the sales team.
• Campaign strategy: we define the audience, messages, offers and channels for each campaign, in line with business objectives.
• Lead and customer nurturing: we develop relevant communications, such as emails and automated workflows, which help leads progress through the buying journey and support customer retention.
• Marketing and sales automation: we automate tasks and communications, lead qualification and handover, follow-ups and other processes between marketing and sales.
• PPC and social media: we manage paid campaigns and social media activity to attract the right audience and support lead generation objectives.
• Content marketing: we develop useful content for the target audience, such as articles, guides, e-books and webinars, used to attract, educate and convert potential customers.
• Websites and blogs on HubSpot CMS: we build or optimise websites and landing pages connected to the CRM, so that interactions can be tracked and converted into leads.
• SEO and AEO: we optimise content for search engines and for AI platforms that answer users’ questions.
• AI video avatars: we use AI-generated video avatars for communication materials and campaigns.